Sahaj

Sahaj is for village-level entrepreneurs, known as Sahaj Mitrs or Village Level Entrepreneurs, who help residents access online services locally. It brings government, financial and everyday services together through Sahaj’s retail portal and service centres, particularly for people with limited access to these services nearby. Sahaj Mitrs can use the platform to facilitate banking and financial inclusion services, insurance, government services, utility bill payments, mobile and DTH recharges, FASTag, travel bookings and e-learning. The portal also provides business tools for viewing transactions, sales, commissions and wallet balances. Service availability may vary by location and provider. Sahaj is suited to registered Sahaj Mitrs managing a local service centre, and to residents who want to complete supported digital or financial transactions with help from one. It is not a general-purpose personal banking or bill-payment app; many services are delivered through a Sahaj Mitr.

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