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Rheo is a mobile experimentation platform for app flows that helps teams design, test, and iterate on onboarding, paywalls, win-back paths, upsells, and other user journeys without waiting for App Store reviews. It combines a visual flow builder with branching logic, targeting, analytics, and experiments so changes can be published and updated quickly. The platform supports native app experiences for iOS and Android and is designed for cross-functional teams that want to manage app funnel optimization without relying on repeated app releases. Rheo also includes integrations for connecting customer, revenue, and attribution data, along with tools for localization, live decisioning, collaboration, and approvals. It is intended for improving conversion-oriented flows through structured testing and continuous iteration.
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