Proem Sports

Proem Sports helps sports teams, leagues and live-event organisations bring fan data together and use it to improve marketing and engagement. It combines information from sources such as ticketing, merchandise, apps and other digital or offline touchpoints into unified fan profiles, so teams can understand fan activity across the season. Teams can collect first-party data through forms, contests and other interactive experiences, then analyse behaviour, build audience segments and measure campaign performance. The platform supports personalised, automated campaigns through channels including email, SMS, WhatsApp and push notifications, with options to target fans around match days, purchases, attendance and other interactions. Season-aware analytics help teams compare engagement and retention over time, while anonymised audience insights can support sponsor activations.

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