PaceWise is a PPC budget pacing and management platform for advertising agencies, in-house marketing teams, freelancers, and consultants. It brings Google Ads, Microsoft Advertising, and TikTok Ads spend into one dashboard, showing budgets, pacing status, and projected month-end spend. Meta Ads support is listed as coming soon. PaceWise refreshes campaign data every 15 minutes and flags unusual spending patterns, with alerts available through email, Slack, Microsoft Teams, and Zapier. It can suggest budget adjustments between campaigns on the same channel, while changes to live campaigns require explicit approval and are recorded in a change history. The platform also creates white-label PDF client reports with agency branding, available in eight languages. Teams can set budget cycles, assign client accounts and workspace roles, and ask plain-language questions about live client data. PaceWise helps PPC teams monitor advertising budgets, identify accounts that may need attention, and prepare client reporting in one place.

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