Opal

Marketing, communications, and creative teams can use Opal to plan campaigns and coordinate content in one shared workspace. It connects high-level marketing plans and briefs with the individual content and tasks that bring them to life, helping teams keep strategy, schedules, and execution aligned. Teams can organize ideas and unscheduled work on flexible boards, then use a shared marketing calendar to view activity by day, week, or month. Calendar previews show how planned content may appear across channels, while filters and search help teams find work and spot scheduling overlaps or content gaps. Opal also supports collaboration through comments, assignments, customizable workflows, and content reviews and approvals. Teams can manage assets alongside their plans and share campaign presentations. It may suit organizations coordinating marketing across multiple teams, channels, or projects; it is less likely to be necessary for someone looking only for a personal calendar or a basic task list.

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