Onalytica Brands

Onalytica Brands is a comprehensive influencer marketing platform designed to help businesses identify, activate, and manage influencer partnerships effectively. It offers a robust suite of tools that enable brands to discover relevant influencers, build strategic relationships, and measure the impact of their influencer marketing campaigns.

The platform's key features include advanced influencer discovery capabilities, allowing users to search for influencers based on topical focus, description, or using a patented content matcher feature. It also provides detailed analytics and reporting, such as influencer rankings based on criteria like topical authority, reach, engagement, and relevance. Users can set up topic alerts, manage influencer feeds, and create customizable dashboards to track campaign performance.

Onalytica Brands supports brands in creating organic, non-paid partnerships with influencers, promoting industry expertise and driving engagement through content and events. This approach helps brands increase their reach and credibility while providing consumers with more engaging content. The platform is particularly suited for medium to large-sized companies seeking to integrate influencer marketing into their overall business strategy.