네이버 데이터랩

For online sellers, marketers, and researchers tracking what people are searching for, 네이버 데이터랩 helps reveal changes in search interest and shopping activity on Naver. Compare groups of related search terms over daily, weekly, or monthly periods, with filters for device, gender, and age. Search figures are shown as relative trends rather than absolute search counts. Shopping Insight shows product-click trends and popular search terms across shopping categories. Sellers can use these signals to explore category demand, review which terms shoppers use, and examine audience patterns by age, gender, and device when considering marketing or inventory. The site also includes regional statistics and news comment statistics.

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