Ryohin Keikaku Co., Ltd., or Muji is a Japanese retail company which sells a wide variety of household and consumer goods. Muji's design philosophy is minimalist, and it places an emphasis on recycling, reducing production and packaging waste, and a no-logo or "no-brand" policy.

The Muji app is designed to enhance your shopping experience by integrating digital and physical retail channels. It allows users to earn rewards through the Muji Mile program, which offers incentive coupons and other benefits. By downloading the app, users can join the Muji passport family and enjoy a more personalized shopping experience.

Key features of the app include earning and redeeming Muji Miles, accessing special incentives, and staying updated on new products and promotions. The app aims to provide a seamless interaction between online engagement and in-store visits, aligning with the broader trend of online-to-offline (O2O) commerce. This approach helps bridge the gap between digital and physical shopping, making it easier for customers to navigate and enjoy Muji's offerings across different channels.

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Website: muji.com

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Muji

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