mTab

For enterprise market-research and insights teams, mTab helps turn survey, tracker, customer and market data into findings that business teams can use. Teams can organize research, compare results across brands, segments and waves, and analyze responses with crosstabs, weighting and significance testing. They can also create interactive reports and dashboards for colleagues to explore, with access managed by study, workspace or team. The platform is designed for researchers and for people in brand, marketing, product, strategy and customer-experience roles who need to understand customer behavior, track brand performance or assess competitors. Users can ask questions about their data in plain language and share charts and findings in reports, helping stakeholders follow up without relying on a separate analysis request for every question.

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