Morningstar

Morningstar helps registered investment advisors (RIAs) manage client portfolios and day-to-day practice operations in one platform. It brings account data, portfolio accounting, investment research, and client reporting together, reducing the need to maintain separate records and tools. Advisors can aggregate custodial and held-away assets, reconcile account data, track holdings and performance, and create client statements and reports. Investment research and data cover funds, stocks, ETFs, bonds, and other investment types, with tools to analyze portfolios and compare investments. Advisors can also monitor portfolios and rebalance at the account or household level, using tax-aware tools to manage cash and consider tax-loss harvesting. For client planning, Morningstar includes goal-based planning and risk tools to help advisors connect financial goals and risk preferences with investment plans and asset allocations. Client portals and communication features support sharing reports and account information. Practice management includes client relationship management through Redtail CRM, with integrations available for other CRM systems such as Salesforce. Morningstar is designed for financial advisors and investment firms that need portfolio accounting, reporting, research, rebalancing, and client-management tools. It is not primarily a personal investing app for individual investors.

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