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Mastheads is an autonomous editorial pipeline designed for publishers, agencies, and site owners who want to produce and publish article content with less manual effort. It identifies topics based on a publication’s niche and audience, drafts articles in a selected voice, and publishes content to connected CMS platforms such as WordPress, WordPress.com, and Ghost, or to a Mastheads-hosted site. The platform is built to support ongoing content production and scheduled publishing for newsrooms and content-driven websites. The app includes editorial workflow tools such as topic filtering, multiple voice templates, named bylines, fact-checking and quality review gates, and SEO-focused formatting. It can also generate matching visuals, manage metadata, and handle multilingual publishing in English, German, Norwegian, Swedish, and Dutch. Mastheads is designed to help users maintain a consistent publishing process, review held drafts when needed, and export content in portable formats for use across different publishing systems.
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