Latana

Latana is a comprehensive brand tracking tool designed to provide detailed insights into online audiences. It helps organizations understand consumer perceptions and preferences, offering a nuanced view of how different segments of consumers interact with brands. By focusing on specific consumer groups relevant to a business, Latana enables companies to uncover valuable data about their competitors and identify opportunities for growth.

Key features of Latana include the ability to track brand awareness across various demographics such as gender, age, income, location, and education. It also helps businesses discover the most recognized brands in their industry and understand the primary drivers behind purchasing decisions. With access to opinions from over 6 billion smartphone users worldwide, Latana provides a robust infrastructure for gathering representative brand opinions. Additionally, Latana's dashboard includes a margin of error (MoE) feature, which enhances data transparency by highlighting confidence levels through a color-coded system, ensuring users can accurately interpret the data and identify potential shortcomings.