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Keys.so is an SEO and competitor analysis platform for researching organic search, paid advertising, backlinks, and visibility in AI-powered search results. It helps SEO specialists, digital marketers, PPC professionals, agencies, and business owners analyze websites, keywords, rankings, traffic potential, advertising campaigns, landing pages, and competitor strategies in one workspace. Key features include website and URL analysis, keyword research, semantic core collection and expansion, keyword clustering, search position monitoring, competitor backlink analysis, Yandex Direct and display advertising research, ad creative analysis, search suggestion collection, and AI visibility tracking. Users can compare keyword sets, identify content opportunities, review historical changes in search and advertising metrics, and access regional data for SEO and digital marketing research. Keys.so also supports API integration, report generation, multi-user access, and tools for evaluating website visibility and market competition.
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