Keen

Keen is an innovative solution designed to enhance marketing strategies by providing advanced analytics and optimization capabilities. It leverages adaptive marketing mix modeling to help brands make informed decisions across their entire marketing portfolio. This approach integrates seamlessly with other technologies to offer a holistic view of marketing performance, allowing users to assess the incremental impact of their investments across various channels.

Key features of Keen include its ability to measure incrementality across all marketing channels, incorporating both direct and halo effects. It also offers AI-recommended real-time campaign optimizations and post-campaign performance insights to ensure optimal results. Users can benefit from daily and weekly optimization recommendations tailored to specific channels, audiences, and even down to the keyword level. Additionally, Keen facilitates seamless activation through retail media networks and campaign management platforms, providing multiple incrementality metrics such as sales, revenue, new-to-brand metrics, customer lifetime value, and brand lift.

By combining these capabilities, Keen empowers marketers to plan and optimize their campaigns with greater precision and confidence. It supports better alignment between marketing, finance, and commercial teams by providing actionable insights that inform both macro-level strategy and on-the-ground execution. Overall, Keen is a valuable tool for brands seeking to maximize their marketing effectiveness and navigate the complexities of modern marketing landscapes.