IVO

IVO is for digital publishers and media owners who want to create and manage advertising products for their inventory. Its creative management platform lets teams build ads from templates, organise creatives into campaign libraries, and prepare formats for display, mobile, video, connected TV, interactive and dynamic campaigns. Multi-size creative layouts can be managed together to support delivery across different screens and placements. Publisher ad and campaign teams can use IVO to create, traffic and serve ads, including context-aware and data-activated creative. The platform also provides campaign delivery and performance reporting, helping publishers and advertisers review impressions, views and engagement. It is aimed at organisations managing digital ad inventory and campaigns, rather than individual consumers.

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