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Beacon is an SEO and AI search visibility platform that helps businesses assess how their websites and brands appear in Google results and AI-generated answers. It combines website audits with generative engine optimization (GEO) tracking, including brand mentions, position, and sentiment across AI search experiences. Users can compare visibility with competitors and review findings in a single dashboard. Beacon crawls website pages to check technical SEO, crawlability, page titles, links, structured data, and content. It also identifies differences between static HTML and JavaScript-rendered pages, and scores content for AI extractability. Audit results are organized into prioritized tasks with suggested fixes, effort, and impact, helping marketing teams plan improvements to search visibility and website content.
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