Helium

Helium builds AI that continuously runs experiments on key user‑funnel moments to improve monetization—for example testing in‑app paywalls to increase subscription conversions.

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Helium is building self-improving software — AI that continuously experiments on key moments in the user funnel to boost revenue. Our first customer, a social app with 20M MAU, uses Helium to test new in-app paywalls to get more users to subscribe. Zach previously made $100M+ in growth experiments at Uber, Shishir led the first LLM features for Alexa, and Anish worked at Meta building ML to automatically experiment on ads, increasing Instagram ads conversion by 10%.

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