GumGum

GumGum is a contextual intelligence platform designed to optimize and automate advertising by analyzing video, audio, image, and text data. This advanced technology ensures that ads are placed in relevant and brand-safe environments, enhancing audience engagement and conversion rates. By focusing on attention-based advertising, GumGum empowers publishers to unlock their revenue potential through accredited contextual technology and data.

The platform's key features include advanced contextual engines that assess the full context of a page, considering nuances like sentiment, tone, and intent. This allows for more precise ad placement, aligning with the current moment and interests of the audience. GumGum's capabilities are built on AI algorithms that analyze customer attention, optimizing ad delivery for increased engagement and effectiveness. The platform is designed to support businesses in delivering targeted advertising that resonates with their audience, making it a valuable tool for marketers seeking to enhance their advertising strategies.