Feng-GUI uses AI to provide visual analytics and insights for digital agencies, helping optimize designs for various media based on neuroscience research.

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Feng-GUI is for digital designers, marketers, and research teams who want to assess how people are likely to notice and respond to visual content before or alongside user testing. It analyzes images, videos, and website captures to predict where viewers may look, helping teams spot prominent elements and content that could be overlooked. Reports include attention heatmaps, gaze plots showing predicted viewing order, and focus maps that highlight areas likely to attract attention. You can define Areas of Interest (AOIs) to examine metrics such as visibility and time to first fixation, then compare areas or design versions. Additional reports assess visual features, aesthetics, memorability, and—on supported video analyses—facial expressions and emotional responses. An AI Assistant can interpret report results and suggest design changes. Feng-GUI provides predictive analysis, not measurements from a live eye-tracking study.

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