DK
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DK is a carbon measurement and management platform for advertising, marketing, and media campaigns. It helps brands, advertisers, agencies, publishers, media owners, and ad technology teams measure the greenhouse gas emissions generated by online and offline campaigns across digital, television, radio, print, and out-of-home media.
The platform supports campaign carbon footprint calculation, emissions analysis, and optimization. Users can identify the main sources of advertising-related emissions, compare campaign performance using carbon KPIs, and access practical recommendations for reducing environmental impact. DK also provides carbon audit reports that can be exported for sustainability reporting and extra-financial analysis.
DK combines media-specific data with established carbon accounting methodologies and offers integrations and an API to support automated data collection, calculation, and reporting. Its features are designed to help media and marketing teams incorporate carbon emissions into campaign planning, performance analysis, and responsible media decision-making.
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