By Rotation

By Rotation is a peer-to-peer fashion rental platform that allows users to rent, lend, and resell designer fashion items. The app connects a community of users who share a passion for sustainable fashion, providing access to high-quality, designer pieces at a fraction of the retail price. Users can browse and rent items for a minimum of three days, with options to return items via tracked mail or in-person exchanges.

Key features of the app include a vast collection of designer listings, with over 62,000 items available in the UK alone. Users can monetize their wardrobes by lending items to others, while also discovering new fashion pieces without the long-term commitment of purchasing. The platform encourages conscious fashion consumption by promoting sharing and reuse, offering a unique alternative to traditional fast fashion practices. By Rotation's community-driven approach fosters a shared wardrobe experience, where users can explore diverse styles and contribute to a more sustainable fashion ecosystem.