Brightside

Brightside is an innovative employee benefit designed to enhance the financial health of working families. It introduces a new category in employee benefits known as Financial Care, which combines behavioral science, technology, and human-led support. This approach ensures that employees receive personalized assistance tailored to their unique financial situations.

The app offers several key features, including a dedicated Financial Assistant who provides empathetic support and uses AI-powered tools to identify the best financial options for each user. It also includes access to real solutions such as paycheck-linked financial products, free resources, and other employee benefits. Users can interact with their Financial Assistants via phone or secure chat, receiving guidance on managing debt, improving credit scores, creating spending and savings plans, and navigating financial impacts of life events.

Brightside's platform is built on the principles of behavioral science, ensuring that it never profits from employees' financial choices. The app facilitates onboarding and secure interactions, monitors progress, and provides access to various financial solutions. By addressing urgent financial challenges and improving overall financial health, Brightside helps employees manage their finances more effectively, which can lead to reduced financial stress and improved well-being. Additionally, employers benefit from improved employee productivity, retention, and reduced healthcare costs.

Brightside supports a wide range of financial needs, from crisis management and debt handling to retirement planning and emergency savings. It integrates with existing employer benefits to ensure a seamless experience, helping employees maximize all available resources. The app's focus on personalized support and technology makes it a valuable tool for both employees and employers seeking to enhance financial wellness and stability.