Boba

Boba is for researchers, strategists, and product teams exploring how changes in business, culture, and technology could affect their work. It searches the web for articles and news to support qualitative research, then helps summarize and discuss material such as articles and earnings calls to identify useful signals and trends. For planning and ideation, Boba turns a prompt into possible future scenarios and helps explore their opportunities, threats, plausibility, and probability. It can also brainstorm strategic choices using the “where to play” and “how to win” parts of the Playing to Win framework. To make ideas easier to communicate, Boba generates storyboards for current or future scenarios, with narrative scripts and illustrated scenes that users can customize.

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