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Awshar AI is an AI-powered social listening and brand monitoring platform designed to track and analyze online conversations in real time. It helps users monitor mentions, sentiment, trends, and audience reactions across multiple social media platforms and other data sources, with a focus on Indian-language and vernacular content. The platform supports social intelligence use cases such as brand monitoring, media monitoring, competitive analysis, crisis detection, and audience insight generation. Its core capabilities include mention tracking, sentiment analysis, influencer detection, misinformation detection, and AI-based recommendations, allowing teams to understand what is being discussed, how people feel, and where important shifts in conversation are happening. Awshar AI is built to handle multilingual and code-mixed communication, including Hindi, Tamil, Telugu, Bengali, Hinglish, and other Indian languages and dialects. It provides real-time alerts, trend analysis, and report generation, making it useful for teams in marketing, communications, customer experience, public relations, and research that need structured insight from public digital conversations.
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