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AutomagicWP distributes WordPress plugins and themes. Upload a release once, connected sites update on their own through WordPress's native update mechanism. No logging into individual wp-admin dashboards.
The workflow it replaces: finish a build, package a ZIP, log into each client's site, upload it, confirm you want to replace the existing version, reactivate, next site. Once a year, fine. Once a month across twenty sites, not fine.
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