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Appnext is a mobile app discovery and recommendation platform designed to connect app developers with highly targeted users. It specializes in providing personalized app recommendations based on user behavior and preferences, helping developers increase app downloads and engagement. The platform offers a variety of ad formats, including native ads, interstitial ads, and rewarded video ads, which are tailored to engage users and drive app installs.

Key features of Appnext include its "Discovery Zone," which provides users with relevant app suggestions based on their usage patterns. This approach helps developers reach potential users who are more likely to be interested in their apps. Appnext supports advanced targeting options, allowing developers to focus on specific audiences and optimize their campaigns for better results. By leveraging user behavior data and preferences, Appnext enhances the app discovery experience, making it easier for users to find new apps that align with their interests.

Appnext is the largest independent app discovery platform, offering the only recommendation engine on the market, encompassing both in-app and on-device discovery. Appnext discovery platform powers 6.5B daily app recommendations via 20+ interactions along users’ daily mobile journey. Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a discovery experience in over 10,000 mobile touchpoints, utilizing its ‘Timeline’ technology that predicts the app users are likely to use next. Appnext’s recommendations are helping app marketers reach more engaged users and get their apps discovered, used and re-used.

Categories:

Business

Mobile Marketing Software

Website: appnext.com

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