Amazon Live

Amazon Live is a platform that allows sellers to engage with customers in real-time through interactive livestreams. This feature combines elements of traditional TV shopping with the immediacy of social media, enabling brands to showcase products in a dynamic and engaging way. Users can browse livestreams sorted by theme, view product details, and purchase items directly from the stream. The platform supports various advertising formats, including managed services where Amazon hosts live shows, influencer partnerships, and self-service options where brands can stream live from their own devices.

Key features of Amazon Live include the ability to highlight products, offer live promotions, and interact with viewers through live chat. This allows brands to build customer engagement, increase sales, and enhance the overall shopping experience. The platform also supports saving livestreams for later viewing, allowing customers to revisit product demonstrations and interact with brands even after the live event has concluded. By leveraging Amazon Live, businesses can increase traffic to strategic product pages, reach a wider audience, and refine their marketing strategies to better meet customer needs.