Advocacy

The Advocacy app is designed to facilitate and streamline advocacy efforts by providing a comprehensive platform for managing campaigns, engaging advocates, and measuring impact. It offers advanced tools to build stronger relationships between advocates and decision-makers, enabling users to collect and share personal stories through various media formats. This helps amplify the voices of supporters and influence policy by showcasing constituent care and pressing for legislative action.

Key features of the app include personalized digital and in-person campaign creation, advanced CRM tools for audience insights, and built-in communication tools such as email and texting. It also incorporates gamification and multi-action campaigns to encourage engagement and inspire action among advocates. The app provides auto-updating dashboards and shareable spreadsheets for evaluating campaign performance, identifying top advocates, and monitoring important relationships.

By integrating these features, the Advocacy app helps organizations align their teams under a unified strategy, break down information silos, and drive meaningful advocacy outcomes. It supports the creation of professional action center websites and personalized newsletters, enhancing grassroots engagement and campaign effectiveness. Additionally, the app allows for mobile-friendly action centers, enabling supporters to take action directly from their phones, and supports segmentation and message scheduling to reach the right audience at the right time.

Overall, the Advocacy app is a powerful tool for public affairs leaders seeking to enhance their advocacy strategy, mitigate risk, and shape a winning approach to policy influence.