ADEX

For advertisers, media buyers, and performance marketing teams, ADEX helps identify suspicious ad traffic so they can investigate poor-quality sources and limit wasted spend. After integrating a campaign or landing page, users can review real-time traffic statistics and see impressions or clicks categorized as good, warning, or alert. Reports and filters help narrow results by traffic source and other campaign details, while integration options can pass traffic-quality statuses to a tracker or redirect flagged visits. ADEX also supports custom reports on invalid impressions and clicks that users can share with traffic providers when requesting an investigation or refund.

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