Propensity

Propensity is the only account-based marketing (ABM) platform built for small B2B growth teams. We make it easy to use intent data to create lists of in-market accounts and contacts, warm those contacts up with omnichannel ABM campaigns, and hand off a daily list of highly qualified leads to sales. The result is an automated, always-on, ABM engine that produces a flow of MQAs and 5X sales engagement compared with traditional B2B growth tactics Why Propensity? - Build an audience in 5 minutes, launch in <2 weeks - Unlimited account list creation with intent data - Fully enriched contacts for each account list - Weekly list of warmed up accounts and contacts for sales - Programmatic display ads - Marketing email distribution - Access to our librar y of ABM playbooks - AI Content Generator - Weekly meeting with Propensity CSM - Integrations including Hubspot and Salesforce - Record time ROI — 30 -180 days depending on your playbook Propensity Core Features: Playbook Library - Pre-built playbooks ranging from 30 to 90 days in length Playbook Editor - Easily edit each play in the users' selected playbook Audience Builder - Uses licensed third-party, account-level intent data to understand buyer interest and behavior with propensity to buy models built in Buying Circles - Creation and management of target contacts based on account level intent Channel Manager - Cross-channel campaign orchestration and activation ABM Dashboard - Account measurement and analytics to quantify lift and performance Integrations with marketing technology and sales technology

Haftungsausschluss: WebCatalog ist nicht mit Propensity verbunden, steht nicht in Beziehung zu Propensity, ist nicht von Propensity autorisiert oder empfohlen und steht in keiner Weise in offizieller Verbindung zu Propensity. Alle Produktnamen, Logos und Marken sind Eigentum ihrer jeweiligen Inhaber.