Retail execution software is designed to plan, manage, and monitor in-store activities within the consumer packaged goods (CPG) industry. These tools enhance collaboration between CPG companies and retailers, aiming to optimize in-store sales and boost profits. Merchandisers, marketing professionals, and field sales employees in the CPG industry use this software to manage their respective sales and marketing activities. This software can be offered as a standalone product or as a combination of various solutions. It often integrates with trade promotion management software and retail POS systems to provide a comprehensive approach to retail management.
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