Mobile Application Management (MAM) software is designed to secure company data accessed through mobile devices by delivering and managing enterprise apps on users' smartphones and tablets. Unlike Mobile Device Management (MDM) software, which focuses on managing the entire device, MAM specifically targets the management and security of apps installed on the device. MAM tools help align an employee's mobile device with corporate IT policies by enabling employers to install and maintain corporate-specific applications without disrupting the device's usability, whether it’s a personal or corporate-owned device. These solutions provide employees with more control over their devices while allowing administrators to curate a catalog of approved, secure apps for download. Some MAM platforms also offer features for tracking app downloads, monitoring ongoing usage, and auditing device settings. Additionally, MAM software can integrate with MDM solutions, allowing administrators to manage app deployment and updates seamlessly.
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