IP address intelligence software—also known as IP data or IP geolocation tools—helps businesses identify and analyze web traffic by mapping IP addresses to real-world locations. These solutions provide detailed data such as country, city, postal code, and sometimes even organization or ISP information. Businesses use them to uncover B2B leads, personalize user experiences, localize marketing, and detect fraud or suspicious activity. Unlike general location intelligence tools, IP address intelligence focuses specifically on IP-level insights, enabling precise targeting, cybersecurity monitoring, and sales opportunity discovery.
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