Companies leverage employee advocacy software to empower their staff to disseminate approved branded content and information through their individual social media platforms. These software tools facilitate the creation of content libraries, ensuring employees can effortlessly share branded materials via mobile, email, or social media. By engaging internal teams, these tools expand a company’s social footprint, boosting employee engagement and brand loyalty as employees transform into dedicated brand ambassadors. Moreover, the software provides brand teams and social media managers with control over the company's voice and messaging across various social channels.
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