App monetization platforms enable mobile app developers and publishers to generate revenue from their apps through mobile advertising. This allows developers to offer their apps for free to users while supplementing other revenue models, such as paid downloads and freemium structures. These platforms are used by software developers and mobile publishers to create, format, and manage ad units within the app, facilitating the sale of ad space via mobile ad networks and exchanges. App monetization platforms are available both as specialized products tailored for mobile app advertising or as part of broader publisher ad management solutions. They are similar to mobile advertising software, which advertisers use to purchase the ad space made available in apps. Ad networks and exchanges act as intermediaries, connecting app developers with advertisers. For seamless ad delivery, app monetization platforms must integrate with these networks and exchanges to ensure smooth transitions throughout the online ad purchasing process.
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