Whatnot

Whatnot is a social marketplace that combines live auctions with online shopping, offering a unique and interactive experience for buyers and sellers. The platform allows sellers to host live video streams where they showcase items, enabling real-time bidding from viewers. This dynamic approach creates an engaging environment similar to live TV shopping shows, fostering community interaction through live chat features. Buyers can ask questions, provide feedback, and connect with sellers and other collectors, enhancing the shopping experience.

Whatnot supports a diverse range of product categories, including sports cards, luxury handbags, comics, vintage clothing, and more. This variety caters to various niche markets, making it a versatile platform for both casual shoppers and serious collectors. Sellers benefit from increased engagement, lower entry barriers compared to traditional e-commerce platforms, and the ability to build a loyal customer base through direct interaction. The app provides tools for managing auctions, including setting starting bids and auction durations, and offers analytics to help sellers refine their strategies.

In addition to live auctions, Whatnot facilitates transactions for non-fungible tokens (NFTs) and offers features like livestream clipping and free pickup services. The platform acts as an intermediary, connecting buyers and sellers while ensuring a secure transaction process through third-party payment processors. Overall, Whatnot offers a blend of social interaction, entertainment, and commerce, making it a distinctive platform in the e-commerce landscape.