WhatConverts

WhatConverts is a comprehensive call tracking and lead management platform designed to help marketers and businesses optimize their marketing strategies by capturing and analyzing various types of leads. It goes beyond traditional call tracking by also monitoring forms, chat, email, eCommerce transactions, and custom events, providing a holistic view of marketing performance.

Key features of WhatConverts include Dynamic Number Insertion (DNI), keyword-level call tracking, call recording, and transcription, which enable users to understand the source and effectiveness of their marketing efforts. The platform offers robust reporting capabilities, allowing users to create customized reports that integrate data from multiple sources without needing external tools. This flexibility helps marketers quickly identify which channels are driving the most valuable leads.

WhatConverts also integrates seamlessly with popular marketing tools like Google Ads and Google Analytics, enhancing campaign optimization by sending lead data back to these platforms. Additionally, its Lead Intelligence feature uses AI to automatically qualify and value leads based on over 70 data points, including call transcripts, providing a more comprehensive assessment of lead quality.

The platform is particularly suited for agencies and marketers who need to track and analyze lead generation across multiple channels. It offers a centralized dashboard where users can filter and sort leads by various criteria, such as source, medium, and conversion status, making it easier to measure the effectiveness of different marketing strategies.