PrinciplesUs, created by Ray Dalio and Adam Grant, provides tools to help organizations foster and scale a culture focused on growth.

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PrinciplesUs is for organizations, team leaders, HR professionals, and coaches who want to understand how people work together and identify cultural strengths or challenges. It combines a personality assessment with team insights, including individual results, one-to-one comparisons, and team visualizations that can help colleagues discuss working styles, strengths, and collaboration. Organizations can also use the Principles 5Cs Assessment to examine culture across Connection, Candid Communication, Clarity, Collaboration, and Contribution. Survey results and reports help leaders spot areas to address and guide team conversations, workshops, and efforts to track cultural change over time.

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