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Piwik PRO is a comprehensive analytics suite designed to help businesses collect, analyze, and manage customer data while ensuring compliance with privacy regulations. It offers a range of tools for website analytics, tag management, consent management, and a customer data platform (CDP). The platform provides customizable dashboards and detailed reports, allowing users to gain insights into user behavior and optimize their marketing efforts.

One of the key features of Piwik PRO is its ability to integrate data from various sources, creating a unified customer profile. This enables businesses to segment their audience more effectively and personalize website experiences. Additionally, Piwik PRO supports hosting options such as cloud, private cloud, and on-premise, providing flexibility in data management.

Piwik PRO also offers metasite functionality, which allows for data analysis across multiple websites, making it suitable for complex website structures. Its tag management capabilities enable the deployment of marketing tags to track performance and collect data efficiently. Overall, Piwik PRO is a robust solution for businesses seeking to enhance their data-driven strategies while prioritizing data privacy and security.

Piwik PRO is the first privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). With the great platform comes great customer care. From implementation and onboarding, through product training, to analytics consulting and custom integrations – Piwik PRO provides a personal approach on every step of your journey. Piwik PRO Analytics Suite ANALYTICS Track customer behavior across websites, mobile apps, digital products and post-login areas without compromising on user privacy. Get your data with no delays or processing issues, regardless of the scope of information you want to analyze. Easy-to-create audience, acquisition and behavior reports let your data tell its story without any extra visualization tools. TAG MANAGER Effortlessly manage tags, pixels and JavaScript codes for websites, digital products and secure member areas without involving your IT team. Expand your analytics capabilities with a vast library of tag templates, triggers and conditions. Remain compliant with privacy laws by defining which tags require prior consent, and adjust your tracking according to user privacy preferences. CUSTOMER DATA PLATFORM See all your clients’ data in one place and understand them better, as both groups and individuals. Import and aggregate data from CRM, e-commerce platforms, offline, web forms, mobile apps and other sources, to achieve a single customer view. Improve your cross-channel marketing efforts without compromising on privacy and security. CONSENT MANAGER Collect and process consents and data requests to respect user privacy rights around the world. Get your tools and websites up to speed with the EU's GDPR, California’s CCPA, Brazil’s LGPD and other laws around the world. Discover what we can do for your organization. Visit: https://piwik.pro/

Categories:

Business

Customer Data Platforms

Customer Journey Analytics Software

Tag Management Systems

Consent Management Platforms

Website: piwik.pro

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