Loop11

Loop11 is a user experience testing and optimization platform designed to help businesses improve their digital products, such as websites and apps. It offers both moderated and unmoderated testing options, allowing companies to gather insights into user behavior and preferences. The platform provides features like remote testing, heatmaps, task analysis, and feedback surveys to understand how users interact with digital products.

Key features of Loop11 include the ability to conduct usability testing across multiple devices, such as desktops, tablets, and mobile devices. It also offers a user-friendly test builder that requires no coding, making it accessible to a wide range of users. The platform allows for easy addition of surveys to collect demographic and psychographic data, providing valuable metrics like time on task, task completion rates, and Net Promoter Score (NPS). Additionally, Loop11 facilitates the mapping of customer journeys during test periods, helping businesses refine their product design based on real user interactions.

Loop11 supports large-scale projects and provides actionable market insights reports, which are crucial for optimizing user experience and improving product usability. The platform is suitable for businesses looking to enhance their digital offerings by understanding user behavior and preferences through comprehensive usability testing.