Improvado

Improvado is a comprehensive marketing analytics platform designed to streamline data management and analysis for medium to large-scale enterprises and marketing agencies. It automates the entire data handling cycle, from aggregation and transformation to visualization and insight discovery. The platform integrates with over 500 data sources, including social media platforms, CRMs, email marketing tools, and more, allowing users to centralize their marketing data effectively.

Key features of Improvado include advanced data integration capabilities, automated data transformations, and robust data governance solutions. It supports multiple data storage options and provides seamless connections to popular data warehouses and visualization tools like Google Data Studio and Tableau. Improvado also offers pre-built dashboards for various marketing use cases, such as advertising analytics and marketing attribution, to facilitate immediate data analysis.

One of the standout features of Improvado is its AI-powered analytics tool, which enables users to query their marketing data using plain English. This tool translates user requests into SQL queries, providing instant insights and reports. Additionally, Improvado offers professional services to customize dashboards and data pipelines according to specific business needs, ensuring that users can tailor the platform to their operational requirements.

Improvado's focus on marketing data governance helps monitor campaign performance, ensuring compliance with established guidelines and alerting users to any anomalies or issues. This capability is particularly useful for managing complex campaigns and optimizing return on ad spend (ROAS) over time. Overall, Improvado is designed to simplify marketing analytics, making it easier for teams to make data-driven decisions and drive revenue growth.