Firework is a live-shopping and shoppable video platform that allows brands to create interactive video content for enhanced product discovery and shopping experiences.

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Get a dedicated desktop app for Firework on Mac, Windows, and Linux with WebCatalog Desktop.

  • Launch Firework directly from your Dock or taskbar.
  • Work without distractions in a dedicated window, separate from your browser tabs.
  • Manage multiple Firework accounts and switch between them without logging out.

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Firework is for brands, retailers, and publishers that want to make online product discovery more interactive and help shoppers move from watching to buying. Its business platform lets teams upload and organize short-form videos, connect products to video content, and publish shoppable video experiences on websites and mobile apps. Videos can appear in layouts such as carousels, grids, and floating players, with product links, calls to action, polls, and quizzes to guide shoppers as they watch. Businesses can also host livestream shopping events and offer one-to-one video consultations between shoppers and store associates. Firework supports integrations with e-commerce platforms including Shopify and WooCommerce, and provides analytics for video engagement and performance. It may suit commerce teams looking to add video to product pages, marketing messages, or other digital shopping experiences.

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