Brightside

Brightside is an innovative employee benefit app designed to enhance the financial well-being of working families. It introduces a new category in employee benefits known as Financial Care, which combines behavioral science, technology, and human-led support to address financial challenges effectively. The app provides users with a dedicated Financial Assistant who uses AI-powered tools to navigate and access personalized financial solutions.

Key features of Brightside include a user-friendly app interface that facilitates secure interactions with Financial Assistants, tracks progress, and offers access to a range of financial solutions. These solutions encompass managing debt, improving credit scores, creating spending and savings plans, building emergency savings, and navigating financial impacts of life events. Brightside also offers tools like a high-interest savings account and a spending account with a debit card, helping users manage their finances more efficiently.

By focusing on personalized support and real financial solutions, Brightside helps employees address urgent financial needs while improving their overall financial health. This approach not only benefits employees but also provides employers with meaningful returns on investment through improved productivity, retention, and reduced healthcare costs. Brightside integrates with existing employer benefits to ensure a seamless experience, allowing employees to maximize all available resources effectively.