Airbridge

Airbridge is a comprehensive mobile measurement platform designed to help businesses optimize their app growth across various platforms. It offers a unified dashboard for web and app attribution, allowing marketers to measure performance seamlessly across both web and mobile apps. This platform provides detailed insights into user journeys, enabling businesses to analyze campaign effectiveness and make informed decisions.

Key features of Airbridge include deep linking, which facilitates seamless user experiences by directing users to specific in-app content, even without prior installation. The platform also supports ROAS (Return on Ad Spend) measurement, offering a clear view of ad spend and revenue impact. Additionally, Airbridge provides fraud protection to safeguard marketing budgets from evolving threats and supports iOS & SKAN analytics to ensure accurate performance tracking on iOS devices.

Airbridge's audience manager allows for precise audience segmentation, enabling targeted marketing strategies. The platform also offers flexible data export options, ensuring that businesses can access and manage their data efficiently. By integrating these features, Airbridge helps marketers streamline their analytics and optimization processes, enhancing overall app performance and user engagement.