電子郵件行銷仍是接觸客戶最具成本效益的方法之一——無論你是每月發送電子報的小型企業，還是為多個客戶管理活動的代理商。使用現今的工具，你可以在數分鐘內設計精美的電子郵件、自動化跟進流程，並追蹤成效。
但選擇眾多，該如何挑選合適的電子郵件行銷服務？有些服務在電子報製作上表現優異，有些則擅長自動化或分析。許多平台現在提供適合新創公司的免費電子郵件行銷方案，而付費方案則為成長中的團隊加入進階功能。
在本指南中，我們介紹七款目前最好的電子郵件行銷工具。每款都有其獨特優勢，從拖放式編輯器到由 AI 驅動的個人化功能，讓你能找到符合受眾、預算與目標的工具。
Mailchimp
Best for:
小型企業及希望使用一體化、對初學者友善且具強大自動化功能的平台的代理商。
Mailchimp 仍是最受歡迎的電子郵件行銷工具之一，因為它易於使用且擁有豐富的範本庫。拖放式編輯器讓製作電子報變得簡單，內建自動化可排程活動、寄送個人化商品推薦並重新啟動不活躍訂閱者。
其分析儀表板可追蹤開信率、點擊率與轉換，幫助你優化策略。透過與數百種應用整合（Shopify、WordPress 等），Mailchimp 可順利融入大多數工作流程。
Key Features:
- 拖放式電子郵件編輯器，超過100種範本
- 歡迎信、購物車挽回等自動化
- 詳細分析與 A/B 測試
- 受眾分群工具
- 300+ 應用整合
Pricing:
免費方案（最多 500 個聯絡人、每月 1,000 次發送）。付費方案自 $13/月 起，根據受眾規模與功能擴展。
Campaigner
Best for:
需要進階自動化與分群以進行精準外展的企業。
Campaigner 是一款功能豐富的電子郵件行銷服務，適合想透過高度目標化活動最大化點擊率的使用者。它提供不限量發送、可自訂工作流程與進階報表。
平台支援詳細的受眾分群、動態內容與結合 SMS 的多通道行銷。對代理商來說，其子帳戶結構使多客戶管理變得簡單。
Key Features:
- 所有方案皆可不限量發送
- 進階自動化工作流程
- 用於個人化郵件的動態內容
- SMS 行銷附加功能
- 具熱點圖的強大報表
Pricing:
每年付費計畫自 $59/月 起。無免費方案，但提供 30 天免費試用。
Brevo (Sendinblue)
Best for:
尋找具內建 CRM 的平價電子報自動化方案之中小企業。
Sendinblue（近期更名為 Brevo）在一個平台上提供電子郵件、SMS 與聊天行銷。其視覺化自動化建構器讓初學者也能快速建立滴灌式活動。
你可以對聯絡人分群、個人化郵件並即時追蹤互動。Brevo 內建的 CRM 幫助你在不切換工具的情況下管理潛在客戶，其免費方案在市場上相當慷慨。
Key Features:
- 無上限的聯絡人存儲
- 拖放式活動建構器
- 內建 CRM 與即時聊天
- 交易型郵件支援
- 進階分群
Pricing:
免費方案（每日最多 300 封郵件）。付費方案自 $25/月 起，依據發送量計費而非聯絡人數。
Constant Contact
Best for:
經常發送電子報且重視投遞率的組織。
Constant Contact 專注於讓電子報製作更簡單，提供數百種響應式範本與直覺的拖放式編輯器。其自動化工具涵蓋生日郵件、活動提醒與重新啟動活動。
它也包含活動管理功能，對於非營利組織或定期舉辦網路研討會的公司很有幫助。分析功能可透過數據驅動的決策改善你的點擊率。
Key Features:
- 300+ 電子郵件範本
- 活動管理與 RSVP 追蹤
- 自動化歡迎與跟進郵件
- 社群媒體整合
- 即時報表
Pricing:
60 天免費試用（僅限美國）。付費方案自 $12/月 起，依聯絡人數增加。
Moosend
Best for:
預算有限但需要強大自動化功能的行銷人員。
Moosend 提供進階的電子郵件行銷自動化、個人化與分析，價格具競爭力。其視覺化工作流程建構器對初學者友善，還包括 AI 商品推薦來提升轉換率。
非常適合電子商務，Moosend 可與 WooCommerce、Shopify 等平台整合，支援購物車放棄與基於商品的活動。
Key Features:
- 拖放式工作流程自動化
- AI 商品推薦
- 分群與個人化
- 即時分析
- 電子商務整合
Pricing:
提供免費試用。付費方案自 $9/月 起，適用於最多 500 位訂閱者。
MailerLite
Best for:
注重簡潔與性價比的創作者與小型企業。
MailerLite 結合簡易的編輯器與強大的自動化和登陸頁面建立功能。平台的極簡設計使學習速度快，內建問卷與表單有助於名單成長。
它是少數在免費方案上也提供自動化功能的電子郵件行銷平台之一，適合精簡團隊使用。
Key Features:
- 拖放式編輯器
- 登陸頁與表單建立器
- 自動化與 RSS-to-email
- 詳細活動報告
- 免費方案包含自動化
Pricing:
免費方案（1,000 位訂閱者、每月 12,000 封郵件）。付費方案自 $10/月 起。
Benchmark
Best for:
需要多語系活動與行動裝置優化範本的企業。
Benchmark 提供響應式範本、即時編輯與乾淨介面，讓你快速建立活動。其自動化涵蓋購物車放棄、歡迎與跟進郵件。
支援多語言非常適合全球行銷，Benchmark 也提供熱點圖以利深入了解點擊行為。
Key Features:
- 響應式範本與拖放式編輯器
- 常用工作流程的自動化
- 多語系活動支援
- 熱點圖點擊追蹤
- 即時編輯
Pricing:
免費方案（最多 500 位訂閱者、每月 3,500 封郵件）。付費方案自 $13/月 起。
無論你是首次發送電子報的中小企業，還是為多客戶執行活動的代理商，選對電子郵件行銷工具能帶來顯著差異。
若你需要免費的電子郵件行銷平台，MailerLite 與 Brevo 是很好的起點。若要進階自動化，可考慮 Campaigner 或 Moosend。若你重視範本與簡易性，Mailchimp 與 Constant Contact 則很實用。
依據你的目標、預算與自動化需求來選擇，並觀察開信率與點擊率的提升。
But with so many options, how do you choose the right email marketing service? Some excel at newsletter creation, others at automation or analytics. Many now offer free email marketing platforms perfect for startups, while paid plans add advanced features for growing teams.
In this guide, we highlight seven of the best email marketing tools available today. Each offers unique strengths, from drag-and-drop builders to AI-driven personalization, so you can find the one that matches your audience, budget, and goals.
Mailchimp
Best for: Small businesses and agencies seeking an all-in-one, beginner-friendly platform with robust automation.
Mailchimp remains one of the most popular email marketing tools thanks to its ease of use and extensive template library. The drag-and-drop editor makes creating newsletters simple, while built-in automation helps schedule campaigns, send personalized product recommendations, and re-engage inactive subscribers.
Its analytics dashboard tracks open rates, click-through rates, and conversions so you can refine your strategy. With integrations to hundreds of apps (Shopify, WordPress, etc.), Mailchimp fits neatly into most workflows.
Key Features:
- Drag-and-drop email builder with 100+ templates
- Automation for welcomes, cart recovery, and more
- Detailed analytics and A/B testing
- Audience segmentation tools
- 300+ app integrations
Pricing: Free plan (up to 500 contacts, 1,000 sends/month). Paid plans from $13/month, scaling with audience size and features.
Campaigner
Best for: Businesses needing advanced automation and segmentation for targeted outreach.
Campaigner is a feature-rich email marketing service ideal for those looking to maximize click-through rates with hyper-targeted campaigns. It offers unlimited email sends, customizable workflows, and advanced reporting.
The platform supports detailed audience segmentation, dynamic content, and multi-channel marketing with SMS integration. For agencies, its sub-account structure makes managing multiple clients simple.
Key Features:
- Unlimited sends on all plans
- Advanced automation workflows
- Dynamic content for personalized emails
- SMS marketing add-on
- Robust reporting with heat maps
Pricing: Starts at $59/month (annual billing). No free plan, but 30-day free trial available.
Brevo (Sendinblue)
Best for: SMEs seeking affordable newsletter automation with built-in CRM.
Sendinblue—recently rebranded as Brevo—offers email, SMS, and chat marketing in one platform. Its visual automation builder allows even beginners to set up drip campaigns quickly.
You can segment contacts, personalize emails, and track engagement in real time. Brevo’s built-in CRM helps you manage leads without switching tools, and its free plan is one of the most generous in the market.
Key Features:
- Unlimited contact storage
- Drag-and-drop campaign builder
- Built-in CRM and live chat
- Transactional email support
- Advanced segmentation
Pricing: Free plan (up to 300 emails/day). Paid plans from $25/month, based on send volume rather than contacts.
Constant Contact
Best for: Organizations that send frequent newsletters and want strong deliverability.
Constant Contact focuses on making newsletter creation easy, offering hundreds of responsive templates and an intuitive drag-and-drop builder. Its automation tools cover birthday emails, event reminders, and re-engagement campaigns.
It also includes event management features, making it great for nonprofits or companies hosting regular webinars. Analytics help improve your click-through rate with data-driven decisions.
Key Features:
- 300+ email templates
- Event management & RSVP tracking
- Automated welcome and follow-up emails
- Social media integration
- Real-time reporting
Pricing: 60-day free trial (US only). Paid plans from $12/month, scaling with contacts.
Moosend
Best for: Budget-conscious marketers seeking powerful automation without high costs.
Moosend offers advanced email marketing automation, personalization, and analytics at competitive prices. Its visual workflow builder is beginner-friendly, and it includes AI product recommendations to boost conversions.
Great for e-commerce, Moosend integrates with platforms like WooCommerce and Shopify, allowing for cart abandonment and product-based campaigns.
Key Features:
- Automation with drag-and-drop workflows
- AI product recommendations
- Segmentation and personalization
- Real-time analytics
- E-commerce integrations
Pricing: Free trial available. Paid plans from $9/month for up to 500 subscribers.
MailerLite
Best for: Creators and small businesses focused on simplicity and value.
MailerLite combines an easy editor with strong automation and landing page creation. The platform’s minimalist design makes it fast to learn, while built-in surveys and forms help grow your list.
It’s one of the few free email marketing platforms that offers automation on the free plan, making it ideal for lean teams.
Key Features:
- Drag-and-drop editor
- Landing page and form builder
- Automation and RSS-to-email
- Detailed campaign reports
- Free plan includes automation
Pricing: Free plan (1,000 subscribers, 12,000 emails/month). Paid plans start at $10/month.
Benchmark
Best for: Businesses needing multilingual campaigns and mobile-optimized templates.
Benchmark offers responsive templates, real-time editing, and a clean interface for fast campaign creation. Its automation covers abandoned carts, welcomes, and follow-ups.
With support for multiple languages, it’s great for global marketing. Benchmark also provides heat maps for better click-through rate insights.
Key Features:
- Responsive templates & drag-and-drop editor
- Automation for common workflows
- Multilingual campaign support
- Heat map click tracking
- Real-time editing
Pricing: Free plan (up to 500 subscribers, 3,500 emails/month). Paid plans from $13/month.
Whether you’re an SME sending your first newsletter or an agency running multi-client campaigns, the right email marketing tool can make all the difference.
If you need a free email marketing platform, MailerLite and Brevo are great starts. For advanced automation, consider Campaigner or Moosend. And if you value templates and simplicity, Mailchimp and Constant Contact deliver.
Choose based on your goals, budget, and how much automation you need—and watch your open and click-through rates climb.