影片是吸引觀眾最有效的方式之一——無論你是在執行行銷活動還是教授虛擬課堂。然而，傳統的影片製作往往需要創意技能、技術專業知識和大量時間。這時候，AI 驅動的影片工具就派上用場。
從自動化剪輯到從腳本生成影片，現今的 AI 工具讓使用者以最少的努力就能製作出令人印象深刻且專業的影片。無論你是想把部落格文章改編成影片的內容行銷人員，或是希望讓講座更生動的教育者，都有適合你工作流程的工具。
在本指南中，我們解析當前五款最佳的 AI 影片製作工具。每個平台都有其獨特的優勢——從 AI 虛擬人像到以文字為主的編輯器——我們將重點說明它們的主要功能、適用對象與定價，幫助你選擇最合適的工具。
Synthesia
最適合：
適合需要專業訓練、內部溝通或多語影片，但不想拍攝或進行剪輯的組織與教育機構。
Synthesia 是一款領先的 AI 影片生成器，以其逼真的 AI 虛擬人像聞名。你只需輸入腳本，從數十個虛擬人像中選擇一位呈現者，平台便會生成一支具有準確口型對齊與自然配音的精緻影片。它也支援超過 140 種語言，對全球團隊非常理想。
介面簡單易用且完全基於網頁——不需要攝影器材或影片剪輯經驗。擁有超過 300 個範本，Synthesia 非常適合製作訓練模組、員工導入教材或說明短片。
主要功能：
- 逼真的 AI 虛擬人像與配音
- 超過 140 種語言與口音
- 超過 300 個影片範本
- 以腳本生成影片
- 基於網頁，支援所有裝置
定價：
提供有限使用的試用；付費方案從每月 18 美元起（按年計費）。
InVideo
最適合：
適合社群媒體行銷人員、小型團隊或繁忙的專業人士，他們需要從簡單腳本或提示快速產出具視覺吸引力的影片。
InVideo 使用 AI 將書面腳本或提示轉換成完整製作的影片，包含音樂、視覺素材與配音。使用者可以輸入一個簡單的想法或完整腳本，平台會搭配相關的素材庫影像、字幕與 AI 旁白來建立影片。
它的優勢在於易用性與速度——非常適合需要快速產出的社群內容或活動。InVideo 也支援行動裝置，方便隨時編輯。
主要功能：
- AI 腳本轉影片
- 素材庫影像、文字覆蓋與配音
- 多格式範本庫
- 語音克隆（較高階方案）
- 提供網頁與行動版
定價：
免費方案有浮水印與匯出限制；付費方案從每月 20 美元起（按年計費）。
Pictory
最適合：
適合想把長篇內容（如文章或講座）轉成短而易分享影片的行銷人員、教育者與部落客。
Pictory 擅長將現有內容（例如部落格文章、網路研討會錄影或文章）轉成精簡且吸引人的短片。AI 會自動摘要文字、挑選適合的視覺素材，並加入字幕與音樂。
這款工具對於想在 YouTube、LinkedIn 或 Instagram 等平台上將書面內容轉換以擴大觸及的內容行銷人員與教育者尤其有用。
主要功能：
- 將部落格或錄音轉成短片
- 自動產生字幕
- 龐大的素材庫視覺資源
- 以腳本產生配音
- 網頁編輯器
定價：
14 天免費試用；付費方案從每月 19 美元起。
Descript
最適合：
適合想透過編輯文字即可編輯影片或音訊的內容創作者、播客主持人和教育者。Descript 會產生影片的逐字稿，讓你透過編輯文字來剪輯或重排場景。其 AI 工具能移除贅詞、清理音訊，並支援語音克隆以便在不需重錄的情況下修正或新增旁白。對於想以最少努力打造專業細緻的剪輯非常理想。
主要功能：
- 以文字為主的影片與音訊編輯
- AI 音訊清理與移除贅詞
- Overdub 語音克隆
- 素材庫媒體整合
- 跨平台協作
定價：
免費方案有浮水印；付費方案約從每月 16 美元起（按年計費）。
Fliki
最適合：
適合想快速將腳本或部落格文章轉成帶旁白影片的行銷人員、部落客與小型企業——不需要剪輯技能。
Fliki 能將文字、部落格網址或簡報轉成帶字幕與視覺素材的旁白影片。它提供超過 75 種語言中的 1,000 多種 AI 聲音，支援自然配音與 AI 虛擬人像作為呈現者。其語音克隆功能可在不需要手動錄音的情況下加入個人化風格。
主要功能：
- 文字或網址生成影片
- 75+ 種語言中的 1,000 多種 AI 聲音
- 70 多個 AI 虛擬人像作為螢幕旁白
- 語音克隆以實現個人化旁白
- 完全基於網頁且適合新手
定價：
免費方案（每月 5 分鐘並帶浮水印）；付費方案約從每月 21 美元起（按年計費）。
Lumen5
最適合：
適合行銷團隊、企業傳播人員與教育者，想把書面內容轉成專業影片且不需剪輯經驗。
Lumen5 透過 AI 助理的分鏡化流程，將任何文字或文章簡化成影片。它會識別重點句子或短語，並搭配相應的視覺與音樂。拖放式介面非常適合沒有剪輯背景的使用者。
適合用於簡報、LinkedIn 帖文或教學摘要，Lumen5 幫助團隊以視覺化方式溝通，免去傳統剪輯的技術門檻。
主要功能：
- AI 文字摘要與分鏡腳本
- 拖放式影片編輯器
- 龐大的素材庫
- 品牌客製化工具
- 網頁平台
定價：
免費方案（含 Lumen5 品牌標示）；付費方案從每月 29 美元起。
Runway
最適合：
適合創意行銷者、內容團隊與進階使用者，他們想要用於剪輯、特效與生成式影片創作的尖端 AI 工具。
Runway ML 提供一整套強大的 AI 影片工具，包括文字轉影片、去背、動態追蹤與音訊合成。其 Gen-2 模型讓使用者能直接從文字提示創建影像——非常適合原創且實驗性的內容。
雖然較為進階，Runway 為行銷活動、藝術專案與教育媒體解鎖了超越基礎的高階功能。
主要功能：
- 文字轉影片生成功能（Gen-2）
- 影片修補（inpainting）與動態追蹤
- 即時協作工具
- 語音與音訊生成
- 雲端編輯環境
定價：
免費方案有有限的點數；付費方案從每月 12 美元起（按年計費）。
無論你是在製作訓練內容、為社群媒體創作影片，或是把部落格文章變成動態視覺內容，AI 驅動的影片工具都能節省時間並提升產出品質。這五個平台涵蓋了廣泛需求——從簡單快速的製作到高階的創意控制。
行銷團隊能以更少資源擴大活動規模。教育者可以讓學習更具吸引力。而任何人，不論技能等級，都能在不用拿起相機的情況下創作出吸引人的影片。
選擇與你的目標、內容類型與受眾相符的工具，然後輕鬆開始製作專業品質的影片。
From automated editing to script-to-video generation, today’s AI tools let users create impressive, professional videos with minimal effort. Whether you’re a content marketer aiming to repurpose a blog post into a video, or an educator looking to bring lectures to life, there’s a tool tailored to your workflow.
In this guide, we break down five of the best AI tools for video production in the current time. Each platform offers unique strengths—from AI avatars to text-based editors—and we’ll highlight their key features, intended users, and pricing to help you choose the right fit.
Synthesia
Best for: Ideal for organizations and educators who need professional training, internal communications, or multilingual videos—without filming or editing.
Synthesia is a leading AI video generator known for its realistic AI avatars. You simply input your script, choose a presenter from dozens of avatars, and the platform generates a polished video with accurate lip-sync and natural voiceovers. It also supports 140+ languages, making it ideal for global teams.
The interface is easy to use and fully web-based—no cameras or video editing experience needed. With over 300 templates, Synthesia is perfect for training modules, onboarding content, or explainer videos.
Key Features:
- Realistic AI avatars and voiceovers
- 140+ languages and accents
- 300+ video templates
- Script-based generation
- Web-based, accessible on all devices
Pricing: Trial available for limited use; Paid plans start at $18/month (billed annually)
InVideo
Best for: Perfect for social media marketers, small teams, or busy professionals who need fast, visually engaging videos from simple scripts or prompts.
InVideo uses AI to convert written scripts or prompts into fully produced videos complete with music, visuals, and voiceovers. Users can input a simple idea or full script, and the platform builds a video with relevant stock footage, subtitles, and AI narration.
Its strength lies in ease of use and speed—great for social media content or campaigns with quick turnarounds. InVideo also supports mobile devices, making it convenient for on-the-go editing.
Key Features:
- AI script-to-video generation
- Stock footage, text overlay, and voiceovers
- Template library for various formats
- Voice cloning (in higher tiers)
- Available via web and mobile
Pricing: Free plan with watermark and export limits; Paid plans from $20/month (billed annually)
Pictory
Best for: Great for marketers, educators, and bloggers looking to turn long-form content like articles or lectures into short, shareable videos.
Pictory excels at turning existing content—like blog posts, webinar recordings, and articles—into bite-sized, engaging videos. The AI summarizes text, selects appropriate visuals, and adds captions and music automatically.
This tool is especially useful for content marketers and educators who want to reuse written material for wider reach on platforms like YouTube, LinkedIn, or Instagram.
Key Features:
- Converts blogs or recordings into short videos
- Automatic subtitle generation
- Library of stock visuals
- Script-based voiceovers
- Web-based editor
Pricing: 14-day free trial; Paid plans start at $19/month
Descript
Best for: Content creators, podcasters, and educators who want to edit videos or audio simply by editing text.
Descript generates a transcript of your video, allowing you to cut or rearrange scenes by editing the transcript. Its AI tools remove filler words, clean up audio, and allow for voice cloning to correct or add narration without re-recording. It's perfect for polished, professional edits with minimal effort.
Key Features:
- Text-based video and audio editing
- AI audio cleanup and filler word removal
- Overdub voice cloning
- Stock media integration
- Cross-platform collaboration
Pricing: Free plan with watermark; Paid plans start at ~$16/month (billed annually).
Fliki
Best for: Marketers, bloggers, and small businesses that want to quickly turn scripts or blog posts into narrated videos—no editing skills required.
Fliki transforms text, blog URLs, or presentations into narrated videos with captions and visuals. With over 1,000 AI voices in 75+ languages, it supports natural voiceovers and AI avatars as presenters. Its voice cloning adds a personal touch without needing to record manually.
Key Features:
- Text or URL to video generation
- 1,000+ AI voices in 75+ languages
- 70+ AI avatars for on-screen narration
- Voice cloning for personalized narration
- Fully web-based and beginner-friendly
Pricing: Free plan (5 mins/month with watermark); Paid plans from ~$21/month (billed annually).
Lumen5
Best for: Best for marketing teams, corporate communicators, and educators who want to convert written content into professional videos—no editing experience required.
Lumen5 simplifies video creation by turning any text or article into a video with AI-assisted storyboarding. It identifies key phrases and pairs them with matching visuals and music. The drag-and-drop interface is ideal for users with no editing background.
Great for presentations, LinkedIn posts, or educational recaps, Lumen5 helps teams communicate visually without the technical barriers of traditional editing.
Key Features:
- AI text summarization and storyboarding
- Drag-and-drop video editor
- Huge stock media library
- Brand customization tools
- Web-based platform
Pricing: Free plan (with Lumen5 branding); Paid plans start at $29/month
Runway
Best for: Designed for creative marketers, content teams, and advanced users who want cutting-edge AI tools for editing, effects, and generative video creation.
Runway ML offers a powerful suite of AI video tools, including text-to-video generation, background removal, motion tracking, and audio synthesis. Its Gen-2 model enables users to create visuals directly from text prompts—ideal for original, experimental content.
Though more advanced, Runway unlocks high-end capabilities for marketing campaigns, artistic projects, and educational media that go beyond the basics.
Key Features:
- Text-to-video generation (Gen-2)
- Video inpainting and motion tracking
- Real-time collaboration tools
- Voice and audio generation
- Cloud-based editing environment
Pricing: Free plan with limited credits; Paid plans from $12/month (billed annually)
Whether you're building training content, creating videos for social media, or turning blog posts into motion visuals, AI-powered video tools can save time and elevate your output. These five platforms cover a wide range of needs—from simple, fast production to high-end creative control.
Marketing teams can scale campaigns with fewer resources. Educators can make learning more engaging. And anyone, regardless of skill level, can now create compelling videos without picking up a camera.
Choose the tool that aligns with your goals, content type, and audience—and start producing professional-quality videos with ease.