創建和銷售在線課程的 7 個最佳平台

夢想在線教學但不知道從哪裡開始?這 7 個平台可幫助創作者輕鬆構建、營銷和銷售在線課程,將您的專業知識轉化為可持續的電子學習業務。

N

Ngan Nguyen

Content Partner

2025年10月21日

Colorful illustration of a cheerful blue superhero cat in an orange shirt with a "W" logo, symbolizing empowered online course creators. The cat holds a pencil and a tablet while surrounded by educational icons such as certificates, video lessons, virtual classrooms, and money symbols. The image represents the growth of the e-learning industry and the rise of all-in-one online course platforms that help educators, entrepreneurs, and creatives share their knowledge, engage students, and build digital businesses efficiently. Ideal for blog content on course builders, digital teaching tools, and online education platforms.

當談到在數位時代分享知識時,僅僅上傳影片或 PDF 還不夠。線上課程平台為創作者、教育者與企業解決了一個關鍵問題:它們提供一個一體化的解決方案,讓你創造具有吸引力的內容、觸及全球學生,並從你的專業知識中獲利。與其拼湊網站、支付處理器和討論區,不如讓這些電子學習平台把建立與銷售數位課程所需的一切——影片託管、測驗、學生社群、分析與行銷工具——集中於同一處。其結果是師生雙方都能享受更順暢的體驗,減少技術上的麻煩,讓你可以專注於教學。

但市面上有這麼多課程建置工具,該如何選擇?有些平台提供現成的學生市場,幫助新手快速開始獲利;而其他平台則讓你完全掌控,建立品牌化的線上學院。某些工具免費或低成本但採分潤模式,另一些則是為擴展線上學習業務而設的高級套件。本指南聚焦七個最佳的線上課程建立與銷售平台。每個平台各有所長——從適合初學者的市場型平台到功能強大的全方位解決方案——讓你能找到最適合發展線上課程事業的選擇。

Udemy
最佳對象:
首次製作課程的創作者,尋求內建受眾與快速、引導式的上架方式。
Udemy 的龐大市集中有數百萬潛在學生可立即接觸。對於想專注於課程內容、不想煩惱技術設定或行銷基礎建設的創作者來說,是一個很好的起點。Udemy 的分潤模式意味著平台會替你處理大量宣傳工作。

主要特色:
- 大型內建學生日常市場
- 引導式課程製作工具
- 分潤模式並提供促銷支援
- 品質審查與結構化的講師後台

收費方式:
發布免費;Udemy 將從每筆課程銷售中抽取一定比例。

Skillshare
最佳對象:
適合創意領域的講師(例如藝術家、設計師、攝影師),教授短小、有趣且以專案為導向的課程。
Skillshare 著重於社群驅動的創意學習。講師不是單獨設定課程價格,而是透過會員的觀看時數獲得版稅。其強調實作專案,對希望建立能見度與互動的創作者特別受歡迎。

主要特色:
- 學生以訂閱制方式取得課程
- 收入根據每月觀看時數計算
- 內建以專案為導向的課程格式
- 吸引大量對創意技能有興趣的受眾

收費方式:
發布免費;講師從學生訂閱中獲得版稅。

Teachable
最佳對象:
想要擁有品牌化課程網站但不想聘請開發者的創業者與小型企業。
Teachable 提供拖放式平台,讓你建立並品牌化自己的課程網站。平台處理付款、稅務與學生註冊,並提供如折扣碼與聯盟計畫等行銷功能。是以較低技術門檻將知識貨幣化的理想選擇。

主要特色:
- 拖放式課程建置器
- 整合付款與稅務處理
- 銷售頁、折扣碼與電子郵件整合
- 聯盟計畫管理

收費方式:
提供免費試用;付費方案約從每月 $39 起(較低階方案可能收取交易手續費)。

Thinkific
最佳對象:
需要彈性與擴展空間的教育者、教練與企業,可使用可自訂的工具成長。
Thinkific 讓你完全掌控課程體驗,從課綱布局到品牌化都能自訂。你可以免費起步,並透過其應用市集與整合功能擴充。付費方案沒有交易手續費,適合有成長需求的教育業務。

主要特色:
- 自訂網站建置器並支援部落格
- 付費方案無交易手續費
- 支援多媒體內容與直播活動
- 應用市集以增加功能

收費方式:
提供免費方案;付費方案約從每月 $49 起。

Kajabi
最佳對象:
已經成熟的創作者與企業,需一套全方位系統來經營大規模的線上教育事業。
Kajabi 是為準備擴展的專業人士打造的高級平台,功能豐富。它將課程建置與自動化、CRM、登陸頁與電子郵件行銷結合,減少對第三方工具的依賴。其較高的價格對應更完整的商業建構能力。

主要特色:
- 一體化:網站、電子郵件、CRM 與課程建置器
- 自動化與銷售漏斗工具
- 會員與 Podcast 托管
- 提供學習者行動裝置應用程式存取

收費方式:
提供 14 天免費試用;方案起價約 $149/月。

Podia
最佳對象:
販售多種產品的獨立創作者:課程、電子書、線上研討會與會員制。
Podia 簡單但功能強大,讓你在乾淨的商店頁面上銷售多種內容。內建電子郵件行銷且付費方案不收交易手續費,對經營個人品牌的個人創作者或自由工作者來說效率高。

主要特色:
- 銷售課程、數位下載、線上研討會與會員制
- 內建電子郵件行銷與銷售頁面建置器
- 社群與即時聊天功能
- 付費方案 0% 交易手續費

收費方式:
提供 30 天免費試用;方案起價約 $39/月。

LearnWorlds
最佳對象:
需要進階學習工具與品牌化控制的專業訓練者或教育機構。
LearnWorlds 以互動功能著稱,例如測驗、證書與影片內問答。其品牌化工具允許完整視覺客製化,適合學術風格課程或企業訓練。較高階方案甚至提供客製化品牌行動應用程式。

主要特色:
- 互動式影片與學習元素
- 證書、測驗與評量工具
- 進階網站客製化與應用程式支援
- 行銷自動化與聯盟工具

收費方式:
提供免費試用;方案起價約 $29/月(Starter 計畫每筆銷售收取 $5 費用)。

在過去十年,電子學習軟體市場快速成長。根據 Research and Markets 的報告,全球線上學習產業預計在 2025 年達到約 3,500 億美元,成長動力包括遠距工作、自主學習與數位創業。越來越多個人與企業將知識貨幣化——但要脫穎而出,你需要合適的工具。

這七個課程平台代表了當今創作者所需的最佳要素:彈性、專業性與成長收入的路徑,而不需編碼或複雜技術。無論你是首次嘗試授課的新手,或是打造課程帝國的資深品牌,都能找到符合你需求、預算與受眾的選項。

當你選擇與你目標相符的平台——不論是市場流量、品牌化自由或一體化自動化——你不只是上傳影片;你是在建立一個可持續經營的線上學習事業。請謹慎選擇,你的下一位學生可能只需一個點擊就能到達。

But with so many course builder tools out there, how do you choose the right one? Some platforms offer a ready-made marketplace of students to help newcomers start earning quickly, while others give you full control to build a branded online academy. Certain tools are free or low-cost with revenue sharing, and others are premium suites packed with advanced features for scaling a online learning business. In this guide, we spotlight seven of the best platforms to create and sell online courses. Each platform shines in a different way—from beginner-friendly marketplaces to powerful all-in-one solutions—so you can find the best fit to grow your online course venture.

Udemy

Best for: First-time course creators seeking a built-in audience and a quick, guided way to launch their first course.
Udemy’s massive marketplace gives you instant access to millions of potential students. It’s a great starting point for creators who want to focus on course content without worrying about technical setup or marketing infrastructure. Udemy’s revenue-share model means they handle much of the promotion for you.

Key Features:

  • Large built-in student marketplace
  • Guided course creation tools
  • Revenue-sharing model with promotional support
  • Quality checks and structured instructor dashboard

Pricing: Free to publish; Udemy takes a percentage of each course sale.

Skillshare

Best for: Creative instructors (e.g., artists, designers, photographers) teaching short, engaging, project-based lessons.
Skillshare is centered around community-driven creative learning. Instead of setting individual prices, instructors get paid through royalties based on class watch time by Skillshare’s members. Its emphasis on hands-on projects makes it popular for creatives wanting to build visibility and engagement.

Key Features:

  • Subscription-based access for students
  • Earnings based on monthly watch time
  • Built-in project-based class format
  • Large audience interested in creative skills

Pricing: Free to publish; instructors earn royalties from student subscriptions.

Teachable

Best for: Entrepreneurs and small businesses who want a branded course site without hiring a developer.
Teachable offers a drag-and-drop platform where you can build and brand your own course website. It handles payments, taxes, and student enrollment, while offering marketing features like coupons and affiliate programs. Ideal for monetizing knowledge with minimal technical hurdles.

Key Features:

  • Drag-and-drop course builder
  • Integrated payment and tax handling
  • Sales pages, coupons, and email integrations
  • Affiliate program management

Pricing: Free trial available; paid plans start at ~$39/month (some transaction fees on lower tiers).

Thinkific

Best for: Educators, coaches, and businesses that need flexibility and room to grow with customizable tools.
Thinkific gives you full control of your course experience, from curriculum layout to branding. You can start for free and expand using its app marketplace and integrations. Its scalability and no transaction fees on paid plans make it perfect for growing education businesses.

Key Features:

  • Custom site builder with blog support
  • No transaction fees on paid tiers
  • Supports multimedia content and live events
  • App marketplace for added functionality

Pricing: Free plan available; paid plans from ~$49/month.

Kajabi

Best for: Established creators and businesses needing an all-in-one suite to run a full-scale online education business.
Kajabi is a premium, feature-packed platform for professionals ready to scale. It combines course building with automation, CRM, landing pages, and email marketing — eliminating the need for third-party tools. Its higher pricing matches its depth and business-building capabilities.

Key Features:

  • All-in-one: website, email, CRM, and course builder
  • Automation and sales funnel tools
  • Membership and podcast hosting
  • Mobile app access for learners

Pricing: 14-day free trial; plans start at ~$149/month.

Podia

Best for: Independent creators selling a mix of products: courses, ebooks, webinars, and memberships.
Podia is simple yet powerful. It offers an easy way to sell multiple content types from a clean storefront. With built-in email marketing and no transaction fees on paid plans, it’s an efficient choice for solo creators or freelancers managing a personal brand.

Key Features:

  • Sell courses, digital downloads, webinars, and memberships
  • Email marketing and sales page builder
  • Community and live chat features
  • 0% transaction fees on paid plans

Pricing: 30-day free trial; plans start at ~$39/month.

LearnWorlds

Best for: Professional trainers or educational organizations needing advanced learning tools and branding control.
LearnWorlds stands out for interactive features like quizzes, certificates, and in-video questions. Its branding tools allow complete visual customization, and it’s suited for academic-style courses or corporate training. Higher-tier plans even offer a custom-branded mobile app.

Key Features:

  • Interactive video and learning elements
  • Certificates, quizzes, and assessments
  • Advanced site customization and app support
  • Marketing automation and affiliate tools

Pricing: Free trial; plans start at ~$29/month (Starter plan has $5 sale fee).

In the past decade, the e-learning software market has exploded. According to Research and Markets, the global online learning industry is expected to hit $350 billion by 2025, driven by remote work, self-paced education, and digital entrepreneurship. More individuals and businesses than ever are monetizing knowledge — but to stand out, you need the right tools.

These seven course platforms represent the best of what today’s creators need: flexibility, professionalism, and pathways to grow income without coding or complicated tech. Whether you're a first-time instructor testing the waters or a seasoned brand building a course empire, there's an option that fits your needs, budget, and audience.

By investing in a platform that aligns with your goals — marketplace reach, branding freedom, or all-in-one automation — you’re not just uploading videos; you're building a sustainable online learning business. Choose wisely, and your next student could be just one click away.

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