Product Information Management (PIM) Systems - Najpopulárnejšie aplikácie

Product Information Management (PIM) systems centralize and manage an e-commerce business's product information, ensuring a single, accurate view of product data. These tools help maintain consistent and high-quality product data. Product managers and data teams use PIM systems to collect data from various sources and address data issues, while marketing teams utilize them to distribute product data across all desired channels. Product Experience Management (PXM) is an advanced form of PIM that enhances the buyer experience by leveraging product data and digital assets. Although PXM typically includes features for digital asset management (DAM), PIM solutions also integrate with DAM tools to improve product data. Additionally, PIM software integrates with e-commerce platforms to provide product data for online stores and with ERP systems or product data management (PDM) software to capture technical product specifications.