Identity Resolution Software - Cele mai populare aplicații

Identity resolution software enables businesses to identify and connect the unique digital identity of individual customers, allowing them to create highly personalized marketing campaigns. As customers interact with multiple devices, businesses collect fragmented data about their online behaviors. Identity resolution software aggregates and unifies data from various sources—first-party, second-party, and third-party—creating a comprehensive and accurate customer profile. Marketing teams and advertising agencies use these tools to understand consumer behavior across different channels, enabling them to tailor messages through personalized website experiences, targeted ads, email remarketing, and more. Identity resolution is often included as part of broader customer data management solutions, such as Customer Data Platforms (CDPs), Data Management Platforms (DMPs), and Customer Identity and Access Management (CIAM) systems.