Freshpaint is lovingly referred to as a "recovering CDP". When Freshpaint first launched, it positioned itself as a general customer data platform before revamping its platform specifically for Healthcare providers. Unlike generic CDPs, Freshpaint's Healthcare Privacy Platform helps organizations execute data-driven marketing strategies while complying with industry regulations. Freshpaint helps healthcare providers keep their first-party customer data HIPAA-compliant by default. We replace the tracking technology used by Google, Facebook, and others to enable you to use those tools AND stay HIPAA compliant. ID masking and allowlists are built in, making Freshpaint HIPAA safe by default. Freshpaint is the only customer data platform purpose-built for healthcare.
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